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silk spun.
Brand Building
2022
Type: Course
Mentor: Vatsal Agrawal
Project highlights :
Research
Metaphorical Meanings
What makes a brand, a brand?
Brand's DNA
Manifestations
brief: taking inspiration from the prompt given, build a brand and its DNA and show its essence by installation, space, product or service
prompt: pistachio
inspiration: Pistachio, a premium dry fruit and a pastel, beautiful colour, as inspiration. Looking at the characteristics of both—it being a colour and a drupe relates to biology and mythology. It is regarded as a smiling nut that is grown with extreme care, which explains why it is expensive, it is ike a well-pampered kid . Pistachio may be found everywhere, from sweets to pestos to best out of waste projects. Like any living creature, the biological pollination has gotten me excited.
The pistachio tree has two homes, or is dioecious, which means the male and female blooms grow on different trees. Therefore, in order for a tree to produce nuts, it must be both male and female.
concept: Silk Spun is the sensation of having a kid when you are unable to conceive normally. Its name comes from silk, which is treated with extreme care, and its cocoon represents a mother's womb. The pistachio is the source of the warmth and comfort found in Silk Spun. The features of male trees pollinating female trees give rise to the brand Silk Spun, a fertility clinic that breaks every taboo associated with sperm donation, surrogacy, and selecting IVF as a decision rather than a choice.
This space weaves the tale of newborns and their relationships with their biological parents. This makes it possible to honour those who are brave and selfless. The colour of each yarn band signifies a relationship, and each band acts as an instance of selfless conduct and connects relationships through these colours.
